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Caution, Learners Ahead

It’s a fact and contrary to certain prejudices and misconceptions, employees can learn to behave in new ways. However, people learn only if they are motivated…

Mark Crocker May 17, 2019


‘Changes’ is a song by David Bowie, originally released on the album Hunky Dory in December 1971 and as a single on 7 January 1972, the day before Bowie’s…

Mark Crocker April 8, 2019

All in Good Time

We often hear that a client is ‘looking to change the culture’ of their organization. Companies need a good definition of corporate culture before they can begin…

Optimize Blog March 7, 2016

Culture of Change

When thinking about making a shift in culture we need to clearly understand that any cultural transformation takes a long time. How long is long? Well that depends…

Optimize Blog September 29, 2014

How to be a High Flyer

As we all saw recently, via very dramatic high resolution film coverage, Austrian Felix Baumgartner leaped out of a capsule 39km (24 miles) above the Earth. The…

Optimize Blog November 6, 2012