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How to be a High Flyer

As we all saw recently, via very dramatic high resolution film coverage, Austrian Felix...

Optimize Blog November 6, 2012

Passion Fruit

Brazilians are known to take their soap operas or novelas seriously, but one in...

Optimize Blog October 26, 2012

Hanging on the Telephone

So the mail arrives and you lazily sort through the mix of flyers, assorted...

Optimize Blog October 12, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure...

Optimize Blog September 24, 2012

Smarter not Harder

This week sees a major milestone for Nokia and its Chief Executive, Stephen Elsop....

Optimize Blog September 5, 2012

Painting by Numbers

Performance is usually measured as a combination of ability and motivation. In the case...

Optimize Blog August 24, 2012

Risky Business

Some people just don’t get a lot of luck. Take for instance the Norwegian...

Optimize Blog August 17, 2012

Missing the Point

Microsoft recently reported the first quarterly financial loss in its history. The reason was...

Optimize Blog July 31, 2012

No If's, Butts or Maybe's

Many of us are confronted on a day to day basis with being tied...

Optimize Blog July 18, 2012

A Half-Full Glass

A study, published in Nature Neuroscience, suggests the brain is very good at processing...

Optimize Blog July 4, 2012

Emotional Olympics

As we count down to another Olympic games we can start to think about...

Optimize Blog June 22, 2012

Flatter to Deceive

Flattery is an interesting subject and one we witness often within our social environment...

Optimize Blog June 15, 2012