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How to be a High Flyer

As we all saw recently, via very dramatic high resolution film coverage, Austrian Felix...

Optimize Blog — November 6, 2012

Passion Fruit

Brazilians are known to take their soap operas or novelas seriously, but one in...

Optimize Blog — October 26, 2012

Hanging on the Telephone

So the mail arrives and you lazily sort through the mix of flyers, assorted...

Optimize Blog — October 12, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure...

Optimize Blog — September 24, 2012

Smarter not Harder

This week sees a major milestone for Nokia and its Chief Executive, Stephen Elsop....

Optimize Blog — September 5, 2012

Painting by Numbers

Performance is usually measured as a combination of ability and motivation. In the case...

Optimize Blog — August 24, 2012

Risky Business

Some people just don’t get a lot of luck. Take for instance the Norwegian...

Optimize Blog — August 17, 2012

Missing the Point

Microsoft recently reported the first quarterly financial loss in its history. The reason was...

Optimize Blog — July 31, 2012

No If's, Butts or Maybe's

Many of us are confronted on a day to day basis with being tied...

Optimize Blog — July 18, 2012

A Half-Full Glass

A study, published in Nature Neuroscience, suggests the brain is very good at processing...

Optimize Blog — July 4, 2012

Emotional Olympics

As we count down to another Olympic games we can start to think about...

Optimize Blog — June 22, 2012

Flatter to Deceive

Flattery is an interesting subject and one we witness often within our social environment...

Optimize Blog — June 15, 2012