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Water Wings

A mosquito’s tiny, low-weight body is the key to its ability to survive flying...

Optimize Blog June 5, 2012

Supergran

As leaders we are required to step up and be counted. When the music...

Optimize Blog May 28, 2012

Fried Chicken

You will be familiar with many of the names of the great astronauts in...

Optimize Blog May 23, 2012

Seeing Is Believing

A bionic eye – or – more accurately, a retinal implant has been invented...

Optimize Blog May 15, 2012

Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which...

Optimize Blog May 8, 2012

Complexity, Chaos and Confusion

You are sitting at your desk and yet another email notification pops up in...

Optimize Blog May 1, 2012

The Chicken and the Egg

A Sri Lankan hen has given birth to a live chick without laying an...

Optimize Blog April 23, 2012

Taking it on the Chin

Did you know that chin implants are the fastest growing type of cosmetic procedure...

Optimize Blog April 16, 2012

A Strange Turn of Events

For 35 years, New Zealand has been the only place on Earth to force...

Optimize Blog April 9, 2012

Safety in Numbers

We have recently come across a new statistical unit – the ‘micromort’. The micromort...

Optimize Blog April 2, 2012

el Día de los Muertos

As regular readers of Zeitgeist know, we do like to see innovative ways of...

Optimize Blog March 26, 2012

It Sachs to Work Here

Here at Zeitgeist we do a lot of work with clients in terms of...

Optimize Blog March 19, 2012