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I'm Only Human

Significant strategic decisions are never simple to make and at the end of the...

Optimize Blog September 21, 2015

Flight of the Bumblebee

From the title you might assume that here at Zeitgeist we have become fascinated...

Optimize Blog September 8, 2015

Building Bridges

Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software...

Optimize Blog August 24, 2015

Time for a Change

Successful corporate transformations and their leaders become the stuff of business legend. Transformed companies...

Optimize Blog August 17, 2015

When Failure is an Option

Is being a perfectionist something to be admired or to be avoided? The personality...

Optimize Blog August 10, 2015

Embracing the Imposter

Often we come across leaders and professionals who suffer from feelings of fraudulence or...

Optimize Blog August 5, 2015

Silo Sadness

Believe it or not, the use of the word “team” is a huge turnoff...

Optimize Blog July 17, 2015

When Smart isn't Necessarily Smart

When hiring, promoting or even just putting together a team, we tend to look...

Optimize Blog June 15, 2015

Caution - Learners Ahead

It’s a fact, and contrary to certain prejudices and misconceptions, employees can learn to...

Optimize Blog June 8, 2015

Falling in Love with Your Customers

Some time ago we wrote a paper entitled “a man who doesn’t smile should...

Optimize Blog May 29, 2015

The Future is Bright

Predicting the future has long been the strategist’s nemesis. Rain dances and crystal ball...

Optimize Blog May 20, 2015

Knowing Your Place

When considering strategy a great number of businesses misread the environment and overestimate their...

Optimize Blog May 11, 2015