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The Science of Stupid

We have to admit that we do rather enjoy the Instagram and YouTube genre...

Optimize Blog May 4, 2015

Headed Out

Ever felt that there is so much going on that your head is about...

Optimize Blog April 24, 2015

Day of the Walking Dead

As we parked our car and headed to a client office this morning we...

Optimize Blog April 15, 2015

I Think Therefore I Am

The greatest managerial failure rate comes at the first step into leadership where generally...

Optimize Blog April 6, 2015

The Obsolescence of Experience

Around seven thousand years ago, the first human revolution took place when our ancestors...

Optimize Blog March 30, 2015

Are you influential?

Personal Influence is a rare but extremely desirable commodity, especially in an increasingly competitive...

Optimize Blog March 5, 2015

Fire When Ready

The real problem with poor performing employees is us. If you want to feel...

Optimize Blog February 13, 2015

Tales from the Front Line

Too many customer service excellence and customer-centricity culture initiatives end up feeling to employees...

Optimize Blog January 19, 2015

Customer Crazy

We have just read a report [1] that states that 65% of 1,000 consumers...

Optimize Blog December 11, 2014

Is the Patient Sick?

In trying to understand how companies can produce sustainable high performance we can use...

Optimize Blog December 4, 2014

A Year in Review

As we march headlong into the final month of the year many minds turn...

Optimize Blog November 27, 2014

Trust is not Optional

When considering the great leaders within business there is one core attribute that they...

Optimize Blog November 20, 2014