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Warning Signs

The 'Holy Island' of Lindisfarne, is located just off the coast of Northumberland in England. The hugely popular tourist destination attracts thousands of visitors…

Optimize Blog June 22, 2011

I Go or MeeGo

So Nokia loses another technology chief – their fourth in five years. Nokia says that he left for personal reasons but the Finnish press are saying that he left…

Optimize Blog June 9, 2011

Possibly Impossible

Quality assurance in examination papers probably doesn’t get a lot of thought in general, after all how hard can it be to set questions based on a given curriculum…

Optimize Blog June 2, 2011

Blown out of all Proportion

Steven McCormack is a lucky fellow indeed. A trucker from New Zealand, Mr McCormack is currently recovering in a local hospital after having been blown up – literally. To…

Optimize Blog May 25, 2011

Melon Mayhem

An intriguing story from China hit the news this week as a result of...

Optimize Blog May 19, 2011

Time for a Change

No one could possibly accuse the Samoans of not thinking big or letting themselves be swayed from change just because it may present a few challenges. This time…

Optimize Blog May 11, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of collected data... However, it now turns out that this was a ‘bug in the system’…

Optimize Blog May 5, 2011

The Stress Test

As the final stages of the Champions League in Europe looms large for the four remaining teams, the Stanley Cup moves into the play-off rounds and the English Premier…

Optimize Blog April 28, 2011

The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of Mexico, when eleven workers sadly lost their lives, BP issued law suits in excess of $80billion…

Optimize Blog April 21, 2011

Phoney Phonies Phenomenon

" ... Impostor-ism then starts to look a lot more like a self-presentation strategy than a personality trait. Lowering expectations for a performance takes pressure…

Optimize Blog April 14, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited to hear that it is making a return. The good news is that the clunk has gone and inside…

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console, Nintendo pulled out all the stops to make sure that demand was high and lines…

Optimize Blog March 30, 2011