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Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until now the road to becoming a rock legend has been a long and arduous one - the prospect…

Optimize Blog March 23, 2011

Power Crazy

During the BP Gulf of Mexico crisis we wrote a couple of blogs around...

Optimize Blog March 17, 2011

There's no 'I' in Team

We're sure most of you are familiar with Tuckman’s model around team dynamics or perhaps have read Lencioni’s excellent book on the dysfunctions of teams but…

Optimize Blog March 11, 2011

The Adjustment Bureau

"... if you have done a thorough and rigorous job determining your strategy and have been diligent in developing an execution plan for that strategy then the art…

Optimize Blog March 2, 2011

A Bite of the Apple

Apple shareholders this week rejected demands that the company disclose a succession plan for the temporarily absent Steven Jobs who announced in January that he…

Optimize Blog February 24, 2011

Kill Switch Engaged

Recent events in Egypt have been fascinating and depending on your point of view are either good or bad for the stability of the Middle East. Ultimately time will…

Optimize Blog February 16, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as Stephen Elop the Finnish company’s CEO puts it, “we are standing on a ‘burning platform’…

Optimize Blog February 9, 2011

Life on Mars

In a recent general communication, Council staff in Carlisle (a town in the North of England) were instructed to clock-out if they want to talk about the weather,…

Optimize Blog February 2, 2011

The Value of Values

The right to bear arms remains a central tenet of the US culture and undoubtedly stems from the frontier world of past times - despite the Tucson tragedy being just…

Optimize Blog January 27, 2011

Cry Wolf

Sometimes when we partner with clients there are employees who really consider the changes they are being asked to navigate as being on a par with giving up all…

Optimize Blog January 20, 2011

Gesundheit!

An interesting quote, but here at Zeitgeist we subscribe to the principle that success in your career or in business comes from not just one but three key ingredients…

Optimize Blog January 11, 2011

Born not Made?

Whilst we are sure many of you have already determined to hit the gym more frequently in 2011 as part of your New Year’s resolutions, perhaps you hadn’t considered…

Optimize Blog January 4, 2011