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Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at...

Mark Crocker — February 12, 2024

The Flight of the Bumblebee

From the title you might assume that here at Optimize we have become fascinated...

Mark Crocker — February 5, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker — December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to...

Mark Crocker — November 6, 2023

Good Luck!

The element of luck is often cited in business and careers and here at...

Mark Crocker — October 30, 2023

Functional Dysfunction

Many organizations have invested huge amounts in customer relationship management (CRM) applications and these...

Mark Crocker — October 23, 2023

Plus Ca Change

Plus ca change is the term often used to express the resigned acknowledgement of...

Mark Crocker — October 16, 2023

Teamwork Makes the Dream Work

The secret to effectively leading collaboration at work is finding a middle ground between...

Mark Crocker — October 2, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the...

Mark Crocker — September 27, 2023

Failing to Learn and Learning to Fail

Ever see those new leaders who carry themselves with such bravado? They’re usually the...

Mark Crocker — September 18, 2023

Alone Again

Astronaut Al Worden was once proclaimed the “most isolated human being”. Let us explain....

Mark Crocker — September 13, 2023

I Have Seen the Future

Creating the future rather than predicting it requires moving from managing the probable to...

Mark Crocker — February 14, 2023