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Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at...

Mark Crocker February 12, 2024

The Flight of the Bumblebee

From the title you might assume that here at Optimize we have become fascinated...

Mark Crocker February 5, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to...

Mark Crocker November 6, 2023

Good Luck!

The element of luck is often cited in business and careers and here at...

Mark Crocker October 30, 2023

Functional Dysfunction

Many organizations have invested huge amounts in customer relationship management (CRM) applications and these...

Mark Crocker October 23, 2023

Plus Ca Change

Plus ca change is the term often used to express the resigned acknowledgement of...

Mark Crocker October 16, 2023

Teamwork Makes the Dream Work

The secret to effectively leading collaboration at work is finding a middle ground between...

Mark Crocker October 2, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the...

Mark Crocker September 27, 2023

Failing to Learn and Learning to Fail

Ever see those new leaders who carry themselves with such bravado? They’re usually the...

Mark Crocker September 18, 2023

Alone Again

Astronaut Al Worden was once proclaimed the “most isolated human being”. Let us explain....

Mark Crocker September 13, 2023

I Have Seen the Future

Creating the future rather than predicting it requires moving from managing the probable to...

Mark Crocker February 14, 2023