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Improbable Awards

The Ig Nobel awards are now in their 34th year and here at Optimize...

Mark Crocker — January 28, 2025

Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in...

Mark Crocker — January 13, 2025

New Year, New You?

A famous line from Alice in Wonderland is “If you don’t know where you...

Mark Crocker — January 8, 2025

Pudding Politics

As the festive season’s ultimate celebration looms large in the form of the mighty...

Mark Crocker — December 17, 2024

A Year in Review

As we march headlong into the final month of the year many minds turn...

Mark Crocker — December 3, 2024

If You Know, You Know

Knowledge is a strategic asset and while it has always been good practice to...

Mark Crocker — November 19, 2024

Now What?

Today, organizations of all kinds are reevaluating their strategies as they face unprecedented levels...

Mark Crocker — November 12, 2024

Culture Shift

When thinking about making a shift in culture we need to clearly understand that...

Mark Crocker — November 4, 2024

The Future is Bright

As the dreaded annual performance reviews and goal setting process comes around once again,...

Mark Crocker — October 31, 2024

Social Medium

Going three for three we thought we would consider a different bias in this...

Mark Crocker — October 22, 2024

We Before Me

Hard on the heels of our last blog about cognitive bias, we thought we...

Mark Crocker — October 15, 2024

Shake it Up

Few senior leaders when making important strategic decisions consciously consider their cognitive biases. These...

Mark Crocker — October 8, 2024