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Nudge, Nudge, Wink, Wink

One of the founding fathers of “nudge” theory has been awarded the 2017 Nobel prize for economics. Richard Thaler co-wrote a bestselling book on the nudge concept…

Optimize Blog October 16, 2017

The Trouble with Nice

Of all the qualities you don’t want in a manager, there’s one that you might not have given much thought about and that is being overly nice. Within…

Optimize Blog March 21, 2016

I'm Only Human

Significant strategic decisions are never simple to make and at the end of the day, these tend to be hard to reverse decisions and so the impact of getting them…

Optimize Blog September 21, 2015