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Impossibly Possible

Google’s quirky interview questions are legendary and many on the face of it are seemingly impossible to answer. Having not been interviewed by Google we cannot…

Optimize Blog January 20, 2016

How to be a High Flyer

As we all saw recently, via very dramatic high resolution film coverage, Austrian Felix Baumgartner leaped out of a capsule 39km (24 miles) above the Earth. The…

Optimize Blog November 6, 2012

Hanging on the Telephone

So the mail arrives and you lazily sort through the mix of flyers, assorted periodicals and bills as you drink your morning coffee. Then you open your telephone…

Optimize Blog October 12, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure is going to force through some significant changes…

Optimize Blog September 24, 2012

Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which was granted back in December 2011. Well now driverless cars have taken a…

Optimize Blog May 8, 2012

Lead, follow or get out of the way!

On the tenth anniversary of the launch of Google, the company has been awarded a US patent for the ‘self driving car’. The intellectual property rights relate…

Optimize Blog December 19, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of collected data... However, it now turns out that this was a ‘bug in the system’…

Optimize Blog May 5, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as Stephen Elop the Finnish company’s CEO puts it, “we are standing on a ‘burning platform’…

Optimize Blog February 9, 2011

The Knowledge

This simple experiment could suggest that as computer software becomes easier to use, making complicated tasks easier, we risk losing the ability to properly learn…

Optimize Blog October 13, 2010

Freedom, no compromise

Google’s announcement that it is considering pulling out of China raises some interesting questions and no easy answers. Some background – in 2006 when Google…

Optimize Blog January 18, 2010