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Impossibly Possible

Google's quirky interview questions are legendary and many on the face of it are...

Optimize Blog January 20, 2016

How to be a High Flyer

As we all saw recently, via very dramatic high resolution film coverage, Austrian Felix...

Optimize Blog November 6, 2012

Hanging on the Telephone

So the mail arrives and you lazily sort through the mix of flyers, assorted...

Optimize Blog October 12, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure...

Optimize Blog September 24, 2012

Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which...

Optimize Blog May 8, 2012

Lead, follow or get out of the way!

On the tenth anniversary of the launch of Google, the company has been awarded...

Optimize Blog December 19, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of...

Optimize Blog May 5, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as...

Optimize Blog February 9, 2011

The Knowledge

The Knowledge is a formidable test that London black cab drivers (Cabbies) have to...

Optimize Blog October 13, 2010

Freedom, no compromise

Google’s announcement that it is considering pulling out of China raises some interesting questions...

Optimize Blog January 18, 2010