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Impossibly Possible

Google's quirky interview questions are legendary and many on the face of it are...

Optimize Blog — January 20, 2016

How to be a High Flyer

As we all saw recently, via very dramatic high resolution film coverage, Austrian Felix...

Optimize Blog — November 6, 2012

Hanging on the Telephone

So the mail arrives and you lazily sort through the mix of flyers, assorted...

Optimize Blog — October 12, 2012

Pass the Remote

According to the tech experts, data-driven innovation enabled by advances in global communications infrastructure...

Optimize Blog — September 24, 2012

Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which...

Optimize Blog — May 8, 2012

Lead, follow or get out of the way!

On the tenth anniversary of the launch of Google, the company has been awarded...

Optimize Blog — December 19, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of...

Optimize Blog — May 5, 2011

Innovate or Die

Nokia, one of the giants in mobile technology is facing a crisis or, as...

Optimize Blog — February 9, 2011

The Knowledge

The Knowledge is a formidable test that London black cab drivers (Cabbies) have to...

Optimize Blog — October 13, 2010

Freedom, no compromise

Google’s announcement that it is considering pulling out of China raises some interesting questions...

Optimize Blog — January 18, 2010