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It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker — December 11, 2023

Building a Winning CRM Strategy

“Getting the right product, to the right customer, at the right time, via the...

Mark Crocker — February 14, 2022

Service Intelligence

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker — May 27, 2019

Moments of Truth

Customers have never had higher expectations – or been more empowered than they are...

Optimize Blog — March 5, 2018

Serving for the Match

Most people would agree that there is some value in providing good service. An...

Optimize Blog — February 13, 2017

Simple Service Secrets

Good customer service is considered a valuable asset but the reality is that it’s...

Optimize Blog — May 30, 2016

Attitude Adjustment

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Optimize Blog — April 25, 2016

More on Trust

Following our last blog we’ve been asked to expand on trust and why it...

Optimize Blog — October 6, 2015

Tales from the Front Line

Too many customer service excellence and customer-centricity culture initiatives end up feeling to employees...

Optimize Blog — January 19, 2015

Customer Crazy

We have just read a report that states that 65% of 1,000 consumers surveyed...

Optimize Blog — December 11, 2014

Blind Faith Hits a Wall

We wrote a paper some time ago based on the old Chinese saying that...

Optimize Blog — July 24, 2014

One and Done

Statistics consistently reinforce that the biggest challenge in today’s customer facing business environments is...

Optimize Blog — July 3, 2014

Sick as a Parrot

What is it with Bank of America?  Some of you may recall that we've...

Optimize Blog — March 12, 2010