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Vive Le Tour

As the Tour de France grinds its way through the mountains in the second week we were considering it as a metaphor for life, for business life and for our careers.…

Optimize Blog July 18, 2018

A Little Toe Much

A pub in Derbyshire has hosted the latest “World Toe Wrestling Championship” which has now been going on for more than 40 years. Open to male and female…

Optimize Blog February 12, 2018

I think we're alone now

‘I think we’re alone now’ was the title of the song by Tiffany that reached number 1 in many countries back in 1987. It was originally written for, and released…

Optimize Blog May 1, 2017

The Sound of Second Place

Failure is a topic most of us would rather avoid. But ignoring the obvious, and sometimes subtle, warning signs of impending business concern is a surefire way to…

Optimize Blog March 27, 2017

Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in terms of ethnicity, gender etc. We mean celebrating the fact that others have…

Optimize Blog February 6, 2017

Decisions, Decisions....

Few corporate strategists making important decisions consciously take into account the cognitive biases that exists i.e. the systematic tendencies to deviate from…

Optimize Blog January 16, 2017

What's the Difference

Customer segmentation remains a key concern for many organizations as the proliferating distribution channels and media vehicles are helping companies target the…

Optimize Blog February 22, 2016

The Secret to Success

We think that the principal problem with some business books is the fact that they generally purport that by following a number of key steps the reader will deliver…

Optimize Blog November 9, 2015

Knowing Your Place

When considering strategy a great number of businesses misread the environment and overestimate their skill and control of what is going on around them. Sometimes…

Optimize Blog May 11, 2015

I Think Therefore I Am

The greatest managerial failure rate comes at the first step into leadership where generally new leaders are ill-equipped to even understand the fundamentals of…

Optimize Blog April 6, 2015

The Past has Passed

...having given this ongoing debate some thought, we got to thinking about how much time is spent looking to the past in business and wondering if our allocation…

Optimize Blog August 11, 2011

The Adjustment Bureau

"... if you have done a thorough and rigorous job determining your strategy and have been diligent in developing an execution plan for that strategy then the art…

Optimize Blog March 2, 2011

The Future Starts Here…

Charles F. Kettering once said, “We should all be concerned about the future because we will have to spend the rest of our lives there”. As we head into the…

Optimize Blog January 4, 2010