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Embracing the Imposter

Way back in 2008 the New York Times ran a great article on managers...

Optimize Blog September 19, 2016

Soft is Hard

Making organizational change stick for performance improvement initiatives is difficult. Different functions with different...

Optimize Blog July 18, 2016

Lead, follow or get out of the way!

On the tenth anniversary of the launch of Google, the company has been awarded...

Optimize Blog December 19, 2011

Zeros to Heroes

The worst soccer team in the world has won their first game…ever!   The US...

Optimize Blog November 24, 2011

History Lessons?

We've often said in this blog that 'change is the new normal', so we...

Optimize Blog November 16, 2011

Recruitment not working?

Recent research indicates that even the very best employment advertising is viewed by less...

Optimize Blog September 22, 2011

Perestroika, Pigs and Lipstick

In an interview in The Guardian this week the former Soviet leader Mikhail Gorbachev...

Optimize Blog August 17, 2011

The Past has Passed

An enormous jawbone found in Kazakhstan is further evidence that giant birds roamed -...

Optimize Blog August 11, 2011

Navigating Choppy Waters

Here at Zeitgeist we're big fans of the 'great outdoors' and particularly appreciate the...

Optimize Blog August 4, 2011

Warning Signs

The 'Holy Island' of Lindisfarne, is located just off the coast of Northumberland in...

Optimize Blog June 22, 2011

I Go or MeeGo

Well, Nokia has lost another technology chief – their fourth in five years. Nokia...

Optimize Blog June 9, 2011

Possibly Impossible

Quality assurance in examination papers probably doesn’t get a lot of thought in general,...

Optimize Blog June 2, 2011

Melon Mayhem

An intriguing story from China hit the news this week as a result of...

Optimize Blog May 19, 2011

Time for a Change

In one of our earliest blogs we talked about Samoa and the radical change...

Optimize Blog May 11, 2011

The Worm in the Apple

Apple is once again under fire over its products and, specifically, the management of...

Optimize Blog May 5, 2011

The Blame Game

Today, on the first anniversary of the Macondo Well tragedy in the Gulf of...

Optimize Blog April 21, 2011

Embracing the Imposter

Those of you old enough to remember the classic Commodore 64 may be excited...

Optimize Blog April 8, 2011

3D’s and Wannabee’s

For the launch of the 3DS, the world's first glasses-free 3D hand-held games console,...

Optimize Blog March 30, 2011

Keeping it Real

The future for all you frustrated rock gods out there is looking promising. Until...

Optimize Blog March 23, 2011

There's no 'I' in Team

Yes, we know that if you put some effort into it you can create...

Optimize Blog March 11, 2011