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If you don’t know where you are going…

…any road will do. This excerpt from Alice in Wonderland really underscores the requirement...

Mark Crocker — November 10, 2025

Back in the Black

We normally steer away from sporting analogies mostly because we have never reached the...

Mark Crocker — February 22, 2022

Why Your Boss Is Wrong About You

As the performance review season comes to its usually unsatisfactory conclusion for many, we...

Mark Crocker — February 11, 2020

Blue Monday

Blue Monday is the name given to this day in January (typically the third...

Mark Crocker — January 20, 2020

Talking Transformation

Individuals, organizations change continuously, reacting to developments in their markets and to the arrival...

Mark Crocker — January 8, 2020

The Complexity Equation

Charles Dickens in the 1830’s wrote that he lived in an age of “unrelenting...

Mark Crocker — October 1, 2019

Credibly Credible

Credibility in leadership is important now, more than ever, because there is a good...

Mark Crocker — June 24, 2019

Let Your Light Shine

In the constant struggle to improve ourselves we often reflect on our weaknesses. Indeed,...

Mark Crocker — February 25, 2019

Surviving Stress

Last week’s blog was about our comfort with putting out fires but what about...

Optimize Blog — March 6, 2017

Do the Do

McKinsey research tells us that 70% of change efforts fall short of the desired...

Optimize Blog — January 9, 2017

You Can Do It….Probably

Motivational posters abound. They shout at us from office walls, from Facebook, from Instagram,...

Optimize Blog — November 21, 2016

Vive la Revolution

More and more companies are recognizing the need for radical transformation rather than incremental...

Optimize Blog — January 25, 2016

In Trust we Trust

Agendas grow out of motive and intent. So, when motives and intentions are not...

Optimize Blog — September 28, 2015

Trust is not Optional

When considering the great leaders within business there is one core attribute that they...

Optimize Blog — November 20, 2014