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Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in terms of ethnicity, gender etc. We mean celebrating the fact that others have…

Mark Crocker January 13, 2025

New Year, New You?

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Optimize we think it’s pretty…

Mark Crocker January 8, 2025

Pudding Politics

As the festive season’s ultimate celebration looms large in the form of the mighty Christmas dinner we would like to provide a few paragraphs to honour the Christmas…

Mark Crocker December 17, 2024

A Year in Review

As we march headlong into the final month of the year many minds turn to the dreaded annual performance review. The truth be told that here at Optimize we are not…

Mark Crocker December 3, 2024

If You Know, You Know

Knowledge is a strategic asset and while it has always been good practice to treat it as such, in more recent times, and going into the future, the need is perhaps…

Mark Crocker November 19, 2024

Now What?

Today, organizations of all kinds are reevaluating their strategies as they face unprecedented levels of change in their industries and the world. While the strategic…

Mark Crocker November 12, 2024

Culture Shift

When thinking about making a shift in culture we need to clearly understand that any cultural transformation takes a long time. How long is long? Well that depends…

Mark Crocker November 4, 2024

The Future is Bright

As the dreaded annual performance reviews and goal setting process comes around once again, we thought it might be pertinent to share a few words on creating a process…

Mark Crocker October 31, 2024

Social Medium

Going three for three we thought we would consider a different bias in this blog building on the past two and this time we are thinking about social bias. Social…

Mark Crocker October 22, 2024

We Before Me

Hard on the heels of our last blog about cognitive bias, we thought we might consider another bias that leaders can fall prey to. Today’s bias for discussion is…

Mark Crocker October 15, 2024

Shake it Up

Few senior leaders when making important strategic decisions consciously consider their cognitive biases. These systematic tendencies to deviate from rational calculations…

Mark Crocker October 8, 2024

Mentorship Musings

Ill-thought out mentorship programs can backfire on the organizations that use them. Instead of motivating employees, a poor mentorship experience can leave them…

Mark Crocker September 25, 2024

Did You Know?

Intellectual Technology is a fascinating subject which continues to mature. The term in this context relates to a progression from Information Technology. If Information…

Mark Crocker September 17, 2024

Busy Fools?

We are always told that the world is a much busier place these days and we certainly encounter people every day that tell us that they are “really, really busy”.…

Mark Crocker September 11, 2024

Same Old, Same Old

We often hear the term ‘innovation’ being used in organizations and generally used appropriately as people recognize that within business, innovation is key.…

Mark Crocker August 27, 2024

Smarter than the Average Bear

In the current climate there appears to be a dearth of critical thinking. Perhaps because Google has made it easy for us to be lazy in our thinking – just type…

Mark Crocker June 20, 2024

Be Yourself

‘Be yourself’ is the defining careers advice of the moment. It’s heard everywhere from business leaders in the boardroom, social media influencers,…

Mark Crocker April 24, 2024

The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the “restitution” of a collision between two objects: how much of the kinetic energy remains for…

Mark Crocker April 9, 2024

Fire When Ready

The real problem with poor performing employees is us. If you want to feel better about yourself we will concede that on rare occasions and for a small percentage…

Mark Crocker April 2, 2024

Drawing the Line

One well-established principle of organization should always be followed and that is that accountability, responsibility and authority must go hand in hand. No position…

Mark Crocker March 11, 2024