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Be Yourself

‘Be yourself’ is the defining careers advice of the moment. It’s heard everywhere from business leaders in the boardroom, social media influencers,…

Mark Crocker April 24, 2024

The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the “restitution” of a collision between two objects: how much of the kinetic energy remains for…

Mark Crocker April 9, 2024

Fire When Ready

The real problem with poor performing employees is us. If you want to feel better about yourself we will concede that on rare occasions and for a small percentage…

Mark Crocker April 2, 2024

Drawing the Line

One well-established principle of organization should always be followed and that is that accountability, responsibility and authority must go hand in hand. No position…

Mark Crocker March 11, 2024

Hearing Loss

Proportion and context is something we need to consider often as consultants. The ability to maintain a sense of context is key as we work with clients to develop…

Mark Crocker March 6, 2024

The Philosophy of Identity

Individuals have an identity and so do organizations. An organization’s identity is derived from its Purpose (the fundamental reason why the organization exists)…

Mark Crocker February 28, 2024

Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at best provide a couple of hours training in a workshop to prepare their leaders to…

Mark Crocker February 12, 2024

The Flight of the Bumblebee

From the title you might assume that here at Optimize we have become fascinated with orchestral interludes and specifically the one written by Nikolai Rimsky-Korsakov…

Mark Crocker February 5, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within any organization. Exceptional organizations that provide outstanding…

Mark Crocker December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to the fact that as human beings, we have shortcomings. Behavioural economics provides crucial…

Mark Crocker November 6, 2023

Good Luck!

The element of luck is often cited in business and careers and here at Optimize we subscribe to the fact that success in a career or in business comes from three…

Mark Crocker October 30, 2023

Functional Dysfunction

Many organizations have invested huge amounts in customer relationship management (CRM) applications and these investments have generated a wide range of outcomes…

Mark Crocker October 23, 2023

Plus Ca Change

Plus ca change is the term often used to express the resigned acknowledgement of the fundamental immutability of human nature – “the more things change, the…

Mark Crocker October 16, 2023

Teamwork Makes the Dream Work

The secret to effectively leading collaboration at work is finding a middle ground between too much and too little team think but frankly work that requires input…

Mark Crocker October 2, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the arrival and departure of key people. In a large company,…

Mark Crocker September 27, 2023

Failing to Learn and Learning to Fail

Ever see those new leaders who carry themselves with such bravado? They’re usually the ones who haven’t failed yet. When they inevitably do, it isn’t pretty…

Mark Crocker September 18, 2023

Alone Again

Astronaut Al Worden was once proclaimed the “most isolated human being”. Let us explain. Al Worden was one of seven men that undertook the role of Apollo command…

Mark Crocker September 13, 2023

I Have Seen the Future

Creating the future rather than predicting it requires moving from managing the probable to leading the possible and requires us to address challenges in a fundamentally…

Mark Crocker February 14, 2023

An Excessive Need to Be Me

When someone says, “this is just how I am”, what are they actually saying? What do they mean and are we ok with such a response? It could be considered that…

Mark Crocker February 6, 2023

Back in the Black

We normally steer away from sporting analogies mostly because we have never reached the level of elite athletes and also because that space is well catered for by…

Mark Crocker February 22, 2022