Vanity Unfair
Many commentators think that we are facing a narcissism epidemic fueled by the internet, instant celebrity, easy credit and cultural pressures that impact us on…
Decisions, Decisions....
Few corporate strategists making important decisions consciously take into account the cognitive biases that exists i.e. the systematic tendencies to deviate from…
Stupid is as Stupid Does
Reading the news or even just looking around us unveils a high degree of a lack in critical thinking – we might even consider that there is a whole lot of stupid…
The Science of Stupid
We have to admit that we do rather enjoy the Instagram and YouTube genre of ‘fails’. There is something riveting about watching an otherwise normal person do…