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Decisions, Decisions....

Few corporate strategists making important decisions consciously take into account the cognitive biases that exists i.e. the systematic tendencies to deviate from…

Optimize Blog January 16, 2017

Do the Do

McKinsey research tells us that 70% of change efforts fall short of the desired results and it is far too easy to blame this on a lack of effective communication.  Some…

Optimize Blog January 9, 2017

The Future Starts Here…

Charles F. Kettering once said, “We should all be concerned about the future because we will have to spend the rest of our lives there”. As we head into the…

Optimize Blog January 4, 2010