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Decisions, Decisions....

Few corporate strategists making important decisions consciously take into account the cognitive biases that...

Optimize Blog January 16, 2017

Do the Do

McKinsey research tells us that 70% of change efforts fall short of the desired...

Optimize Blog January 9, 2017

The Future Starts Here…

Charles F. Kettering once said, “We should all be concerned about the future because...

Optimize Blog January 4, 2010