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Nudge, Nudge, Wink, Wink

One of the founding fathers of “nudge” theory has been awarded the 2017 Nobel prize for economics. Richard Thaler co-wrote a bestselling book on the nudge concept…

Optimize Blog October 16, 2017

The Choice is Yours

We often hear the term “analysis paralysis” where apparently nothing ever gets achieved because people become overly concerned with the discussion rather than…

Optimize Blog February 20, 2017