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The Trouble with Nice

Of all the qualities you don’t want in a manager, there’s one that you might not have given much thought about and that is being overly nice. Within…

Optimize Blog March 21, 2016

Seek and Destroy

When working with clients on developing their strategy, too often we see them tempted to adopt a “me too” strategy – simply copying what the competition are…

Optimize Blog February 8, 2016