The Customer Management Myth
Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all about getting the right product, to the right customer, at the right time, via…
What's the Difference
Customer segmentation remains a key concern for many organizations as the proliferating distribution channels and media vehicles are helping companies target the…
Building Bridges
Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software and these investments have generated a wide range…