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customer relationship management


The Customer Management Myth

Our view on Customer Relationship Management (CRM) is unambiguous. For us it is all about getting the right product, to the right customer, at the right time, via…

Optimize Blog August 29, 2016

What's the Difference

Customer segmentation remains a key concern for many organizations as the proliferating distribution channels and media vehicles are helping companies target the…

Optimize Blog February 22, 2016

Building Bridges

Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software and these investments have generated a wide range…

Optimize Blog August 24, 2015