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It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker December 11, 2023

Building a Winning CRM Strategy

“Getting the right product, to the right customer, at the right time, via the...

Mark Crocker February 14, 2022

Service Intelligence

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker May 27, 2019

Moments of Truth

Customers have never had higher expectations – or been more empowered than they are...

Optimize Blog March 5, 2018

Serving for the Match

Most people would agree that there is some value in providing good service. An...

Optimize Blog February 13, 2017

Simple Service Secrets

Good customer service is considered a valuable asset but the reality is that it’s...

Optimize Blog May 30, 2016

Attitude Adjustment

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Optimize Blog April 25, 2016

More on Trust

Following our last blog we’ve been asked to expand on trust and why it...

Optimize Blog October 6, 2015

Tales from the Front Line

Too many customer service excellence and customer-centricity culture initiatives end up feeling to employees...

Optimize Blog January 19, 2015

Customer Crazy

We have just read a report that states that 65% of 1,000 consumers surveyed...

Optimize Blog December 11, 2014

Blind Faith Hits a Wall

We wrote a paper some time ago based on the old Chinese saying that...

Optimize Blog July 24, 2014

One and Done

Statistics consistently reinforce that the biggest challenge in today’s customer facing business environments is...

Optimize Blog July 3, 2014

Sick as a Parrot

What is it with Bank of America?  Some of you may recall that we've...

Optimize Blog March 12, 2010