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The Data Dilemma

The strategic impact on companies of the exponential technological rate of change is both extensive and fundamental. How can you plan properly in an environment…

Mark Crocker February 24, 2020

Nudge, Nudge, Wink, Wink

One of the founding fathers of “nudge” theory has been awarded the 2017 Nobel prize for economics. Richard Thaler co-wrote a bestselling book on the nudge concept…

Optimize Blog October 16, 2017

Did You Know.....?

Intellect Technology is a fascinating subject which has still to mature. The term in this sense relates to a progression from Information Technology. If Information…

Optimize Blog May 15, 2017

No Place for Pyromaniacs

Putting out fires is very rewarding. It’s gratifying and provides instant validation for our efforts. This is apparently why people seem to like fires in business…

Optimize Blog February 27, 2017

The Choice is Yours

We often hear the term “analysis paralysis” where apparently nothing ever gets achieved because people become overly concerned with the discussion rather than…

Optimize Blog February 20, 2017

Headed Out

Ever felt that there is so much going on that your head is about to explode? Well believe it or not, Exploding Head Syndrome is a real condition! The physician Silas…

Optimize Blog April 24, 2015

Achieving Par

For those of you thinking we are about to offer some latest golf tips, we’re sorry but you’re going to be disappointed. The ‘par’ we are talking about is…

Optimize Blog August 30, 2010