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Do the Do

McKinsey research tells us that 70% of change efforts fall short of the desired results and it is far too easy to blame this on a lack of effective communication.  Some…

Optimize Blog January 9, 2017

Vive la Revolution

More and more companies are recognizing the need for radical transformation rather than incremental change, whether this is due to market conditions, increased competition…

Optimize Blog January 25, 2016

Wood for the Trees

A famous line from Alice in Wonderland is “If you don’t know where you are going, any road will get you there” and here at Zeitgeist we think it’s pretty…

Optimize Blog August 14, 2014