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Plus Ca Change

Plus ca change is the term often used to express the resigned acknowledgement of the fundamental immutability of human nature – “the more things change, the…

Optimize Blog November 20, 2017

Smarter not Harder

You’ve probably heard the story or even experienced yourself, the golfer who steps up to the tee box and hits a terrible hook shot straight out of bounds. Frustrated…

Optimize Blog October 13, 2015