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An Excessive Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders will say what they don’t believe or they sugarcoat the truth so people…

Optimize Blog August 21, 2017

The Future is Bright

Predicting the future has long been the strategist’s nemesis. Rain dances and crystal ball gazing has been replaced by number crunching, modelling and late nights…

Optimize Blog May 20, 2015