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Don't be surprised.....

We often find clients that doggedly follow a strategic direction despite plenty of warning signs giving ample notice that the direction is not going to deliver success.…

Optimize Blog January 23, 2017

The Future is Bright

Predicting the future has long been the strategist’s nemesis. Rain dances and crystal ball gazing has been replaced by number crunching, modelling and late nights…

Optimize Blog May 20, 2015