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authentic leadership


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Be Yourself

'Be yourself' is the defining careers advice of the moment. It’s heard everywhere from...

Mark Crocker — April 24, 2024

Credibly Credible

Credibility in leadership is important now, more than ever, because there is a good...

Mark Crocker — June 24, 2019

An Excessive Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders...

Optimize Blog — August 21, 2017

Embracing the Imposter

Way back in 2008 the New York Times ran a great article on managers...

Optimize Blog — September 19, 2016

Fluffy Facts

Lots of companies are doing lots of things in the name of employee engagement...

Optimize Blog — May 9, 2016

The Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders...

Optimize Blog — January 3, 2014