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authentic leadership


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Be Yourself

‘Be yourself’ is the defining careers advice of the moment. It’s heard everywhere from business leaders in the boardroom, social media influencers,…

Mark Crocker April 24, 2024

Credibly Credible

Credibility in leadership is important now, more than ever, because there is a good dose of cynicism in the workplace and our people are cynical about us as their…

Mark Crocker June 24, 2019

An Excessive Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders will say what they don’t believe or they sugarcoat the truth so people…

Optimize Blog August 21, 2017

Embracing the Imposter

Way back in 2008 the New York Times ran a great article on managers and professionals who suffer from feelings of fraudulence or inadequacy at work and we still…

Optimize Blog September 19, 2016

Fluffy Facts

Lots of companies are doing lots of things in the name of employee engagement and there is plenty of research out there to give them good reason to do so. Depending…

Optimize Blog May 9, 2016

The Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders will say what they don’t believe, sugarcoating the truth so people hear…

Optimize Blog January 3, 2014