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Moments of Truth

Customers have never had higher expectations – or been more empowered than they are...

Optimize Blog March 5, 2018

No Place for Pyromaniacs

Putting out fires is very rewarding. It’s gratifying and provides instant validation for our...

Optimize Blog February 27, 2017

In Trust we Trust

Agendas grow out of motive and intent. So, when motives and intentions are not...

Optimize Blog September 28, 2015

What Kind of Boss Are You – Star or Idiot?

We spend a lot of time thinking, coaching and writing about the challenges of...

Optimize Blog October 16, 2014

China Crisis

In both one to one leadership coaching and the group courses that we run,...

Optimize Blog July 21, 2011

The True Cost of Christmas?

As we battle with each other in Malls and shopping centres to secure those...

Optimize Blog December 13, 2009