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Do fat smokers make poor consultants?

The latest megabucks lawsuit against the tobacco giant Phillip Morris ($300m which they are...

Optimize Blog — November 24, 2009

The second mouse gets the cheese

The news these past few days has been full of the fury coming from...

Optimize Blog — November 5, 2009

Oil be the judge of that...

Do you ever get that “What are they thinking?” reaction when you see certain...

Optimize Blog — September 21, 2009

Magna Car Ta

Before anyone gets carried away with all the positive vibes about countries emerging from...

Optimize Blog — September 14, 2009

If everything comes your way... you're in the wrong lane

When considering a fundamental shift in your strategy just take a look at Samoa...

Optimize Blog — September 8, 2009

Bull in a China shop

China’s plans to invest in Alberta’s oil sands has certainly got the chat rooms...

Optimize Blog — September 2, 2009

Welcome...

Welcome to "Zeitgeist - the random musings of a management consultant". We hope you...

Optimize Blog — August 26, 2009