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Flight of the Bumblebee

From the title you might assume that here at Zeitgeist we have become fascinated...

Optimize Blog — September 8, 2015

Building Bridges

Many, many organizations have invested huge amounts in customer relationship management (CRM) applications software...

Optimize Blog — August 24, 2015

When Failure is an Option

Is being a perfectionist something to be admired or to be avoided? The personality...

Optimize Blog — August 10, 2015

Embracing the Imposter

Often we come across leaders and professionals who suffer from feelings of fraudulence or...

Optimize Blog — August 5, 2015

Silo Sadness

Believe it or not, the use of the word “team” is a huge turnoff...

Optimize Blog — July 17, 2015

When Smart isn't Necessarily Smart

When hiring, promoting or even just putting together a team, we tend to look...

Optimize Blog — June 15, 2015

Caution - Learners Ahead

It’s a fact, and contrary to certain prejudices and misconceptions, employees can learn to...

Optimize Blog — June 8, 2015

Falling in Love with Your Customers

Some time ago we wrote a paper entitled “a man who doesn’t smile should...

Optimize Blog — May 29, 2015

The Future is Bright

Predicting the future has long been the strategist’s nemesis. Rain dances and crystal ball...

Optimize Blog — May 20, 2015

Knowing Your Place

When considering strategy a great number of businesses misread the environment and overestimate their...

Optimize Blog — May 11, 2015

The Science of Stupid

We have to admit that we do rather enjoy the Instagram and YouTube genre...

Optimize Blog — May 4, 2015

Headed Out

Ever felt that there is so much going on that your head is about...

Optimize Blog — April 24, 2015

Day of the Walking Dead

As we parked our car and headed to a client office this morning we...

Optimize Blog — April 15, 2015

I Think Therefore I Am

The greatest managerial failure rate comes at the first step into leadership where generally...

Optimize Blog — April 6, 2015

The Obsolescence of Experience

Around seven thousand years ago, the first human revolution took place when our ancestors...

Optimize Blog — March 30, 2015

Fire When Ready

The real problem with poor performing employees is us. If you want to feel...

Optimize Blog — February 13, 2015

Tales from the Front Line

Too many customer service excellence and customer-centricity culture initiatives end up feeling to employees...

Optimize Blog — January 19, 2015

Customer Crazy

We have just read a report that states that 65% of 1,000 consumers surveyed...

Optimize Blog — December 11, 2014

Is the Patient Sick?

In trying to understand how companies can produce sustainable high performance we can use...

Optimize Blog — December 4, 2014

A Year in Review

As we march headlong into the final month of the year many minds turn...

Optimize Blog — November 27, 2014