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The Trouble with Nice

Of all the qualities you don't want in a manager, there's one that you...

Optimize Blog — March 21, 2016

All in Good Time

We often hear that a client is ‘looking to change the culture’ of their...

Optimize Blog — March 7, 2016

What's the Difference

Customer segmentation remains a key concern for many organizations as the proliferating distribution channels...

Optimize Blog — February 22, 2016

Seek and Destroy

When working with clients on developing their strategy, too often we see them tempted...

Optimize Blog — February 8, 2016

Moore or Less?

Here at Zeitgeist we find supercomputers rather fascinating and the developments in computing power...

Optimize Blog — February 1, 2016

Vive la Revolution

More and more companies are recognizing the need for radical transformation rather than incremental...

Optimize Blog — January 25, 2016

Impossibly Possible

Google's quirky interview questions are legendary and many on the face of it are...

Optimize Blog — January 20, 2016

What's in a Personality?

Have you ever discussed whether you were introverted or extroverted? Undergone a personality test...

Optimize Blog — January 11, 2016

Merry Christmas!

As the festive season’s ultimate celebration looms large in the form of the mighty...

Optimize Blog — December 21, 2015

The Way of the Wise

There is an old saying that states that “The difference between a smart man...

Optimize Blog — December 14, 2015

Drawing the Line

One well-established principle of organization should always be followed and that is that accountability,...

Optimize Blog — November 30, 2015

Just Cracks in a Castle of Glass

As we approach the end of the year we are faced with the dreaded...

Optimize Blog — November 23, 2015

Top Team Tragedy

Few teams that we come across are optimized and fully functional. While we like...

Optimize Blog — November 16, 2015

The Secret to Success

We think that the principal problem with some business books is the fact that...

Optimize Blog — November 9, 2015

Last Minute Larceny

Leaving things to the last minute is a recipe for disaster and on the...

Optimize Blog — November 2, 2015

More with Less

Here in Canada, and Alberta in particular, the recessionary pressures are once more to...

Optimize Blog — October 19, 2015

Smarter not Harder

You’ve probably heard the story or even experienced yourself, the golfer who steps up...

Optimize Blog — October 13, 2015

More on Trust

Following our last blog we’ve been asked to expand on trust and why it...

Optimize Blog — October 6, 2015

In Trust we Trust

Agendas grow out of motive and intent. So, when motives and intentions are not...

Optimize Blog — September 28, 2015

I'm Only Human

Significant strategic decisions are never simple to make and at the end of the...

Optimize Blog — September 21, 2015