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Mark Crocker


Author

The Blame Game

Blame shifts the burden. In a shifting the burden situation, a problem has multiple...

Mark Crocker — March 4, 2026

Dog is my Copilot

Back in the day when I had a real job, my morning commute into...

Mark Crocker — January 27, 2026

You Can Do It...Probably

Motivational posters abound. They shout at us from office walls, from Facebook, from Instagram,...

Mark Crocker — January 7, 2026

If you don’t know where you are going…

…any road will do. This excerpt from Alice in Wonderland really underscores the requirement...

Mark Crocker — November 10, 2025

Probable Versus Possible

As leaders we have been trained to follow our natural inclination to assume a...

Mark Crocker — October 16, 2025

Better Tomorrow

We have mentioned the New Zealand All Blacks a number of times in the...

Mark Crocker — October 7, 2025

Don’t be Surprised…

We often find clients that doggedly follow a strategic direction despite plenty of warning...

Mark Crocker — June 16, 2025

Standards but not Standard

Governance is a much misunderstood discipline at the leadership level from the perspective that...

Mark Crocker — April 23, 2025

What Kind of Boss Are You – Star or Idiot?

We spend a lot of time thinking, coaching and writing about the challenges of...

Mark Crocker — March 27, 2025

Balance of Power

Rest and recovery are a crucial part of any exercise program. After putting your...

Mark Crocker — March 11, 2025

It's a Slow Fade

When dealing with a lack of engagement amongst the workforce the key is to...

Mark Crocker — February 11, 2025

Seek and Destroy

When working with clients on developing their strategy, too often we see them tempted...

Mark Crocker — February 5, 2025

Improbable Awards

The Ig Nobel awards are now in their 34th year and here at Optimize...

Mark Crocker — January 28, 2025

Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in...

Mark Crocker — January 13, 2025

New Year, New You?

A famous line from Alice in Wonderland is “If you don't know where you...

Mark Crocker — January 8, 2025

Pudding Politics

As the festive season’s ultimate celebration looms large in the form of the mighty...

Mark Crocker — December 17, 2024

A Year in Review

As we march headlong into the final month of the year many minds turn...

Mark Crocker — December 3, 2024

If You Know, You Know

Knowledge is a strategic asset and while it has always been good practice to...

Mark Crocker — November 19, 2024

Now What?

Today, organizations of all kinds are reevaluating their strategies as they face unprecedented levels...

Mark Crocker — November 12, 2024

Culture Shift

When thinking about making a shift in culture we need to clearly understand that...

Mark Crocker — November 4, 2024