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The Future is Bright

As the dreaded annual performance reviews and goal setting process comes around once again,...

Mark Crocker October 31, 2024

Social Medium

Going three for three we thought we would consider a different bias in this...

Mark Crocker October 22, 2024

We Before Me

Hard on the heels of our last blog about cognitive bias, we thought we...

Mark Crocker October 15, 2024

Shake it Up

Few senior leaders when making important strategic decisions consciously consider their cognitive biases. These...

Mark Crocker October 8, 2024

Mentorship Musings

Ill-thought out mentorship programs can backfire on the organizations that use them. Instead of...

Mark Crocker September 25, 2024

Did You Know?

Intellectual Technology is a fascinating subject which continues to mature. The term in this...

Mark Crocker September 17, 2024

Busy Fools?

We are always told that the world is a much busier place these days...

Mark Crocker September 11, 2024

Same Old, Same Old

We often hear the term ‘innovation’ being used in organizations and generally used appropriately...

Mark Crocker August 27, 2024

Smarter than the Average Bear

In the current climate there appears to be a dearth of critical thinking. Perhaps...

Mark Crocker June 20, 2024

Be Yourself

'Be yourself' is the defining careers advice of the moment. It’s heard everywhere from...

Mark Crocker April 24, 2024

The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the "restitution" of a collision...

Mark Crocker April 9, 2024

Fire When Ready

The real problem with poor performing employees is us. If you want to feel...

Mark Crocker April 2, 2024

Drawing the Line

One well-established principle of organization should always be followed and that is that accountability,...

Mark Crocker March 11, 2024

Hearing Loss

Proportion and context is something we need to consider often as consultants. The ability...

Mark Crocker March 6, 2024

The Philosophy of Identity

Individuals have an identity and so do organizations. An organization’s identity is derived from...

Mark Crocker February 28, 2024

Prime Time

Prime numbers are found hidden in nature. Buzzing quietly beneath the planet we inhabit...

Mark Crocker February 20, 2024

Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at...

Mark Crocker February 12, 2024

The Flight of the Bumblebee

From the title you might assume that here at Optimize we have become fascinated...

Mark Crocker February 5, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to...

Mark Crocker November 6, 2023