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The Millennial Myth

The subject we get asked most to speak about is the perceived ‘problem’ with...

Optimize Blog May 29, 2017

The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the "restitution" of a collision...

Optimize Blog May 8, 2017

I think we're alone now

‘I think we’re alone now’ was the title of the song by Tiffany that...

Optimize Blog May 1, 2017

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts...

Optimize Blog April 10, 2017

Success Through Service

Service Design is a discipline that is gathering pace and we think it has...

Optimize Blog April 3, 2017

The Sound of Second Place

Failure is a topic most of us would rather avoid. But ignoring the obvious,...

Optimize Blog March 27, 2017

Surviving Stress

Last week’s blog was about our comfort with putting out fires but what about...

Optimize Blog March 6, 2017

No Place for Pyromaniacs

Putting out fires is very rewarding. It’s gratifying and provides instant validation for our...

Optimize Blog February 27, 2017

The Choice is Yours

We often hear the term “analysis paralysis” where apparently nothing ever gets achieved because...

Optimize Blog February 20, 2017

Serving for the Match

Most people would agree that there is some value in providing good service. An...

Optimize Blog February 13, 2017

Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in...

Optimize Blog February 6, 2017

Considering Culture

Cultures exist wherever there is a collection of people, however big or small that...

Optimize Blog January 30, 2017

Don't be surprised.....

We often find clients that doggedly follow a strategic direction despite plenty of warning...

Optimize Blog January 23, 2017

Decisions, Decisions....

Few corporate strategists making important decisions consciously take into account the cognitive biases that...

Optimize Blog January 16, 2017

Do the Do

McKinsey research tells us that 70% of change efforts fall short of the desired...

Optimize Blog January 9, 2017

Never Too Late

Let’s talk about New Year resolutions because we seem to be bombarded at this...

Optimize Blog January 2, 2017

The Future is Bright

In last week’s blog we bemoaned the lack of wisdom in the world but...

Optimize Blog December 12, 2016

Busy Fools?

We are always told that the world is a much busier place these days...

Optimize Blog November 28, 2016

You Can Do It….Probably

Motivational posters abound. They shout at us from office walls, from Facebook, from Instagram,...

Optimize Blog November 21, 2016

Learning To Smile As You Kill

Politics in business is an inevitability and so to solemnly declare that you are...

Optimize Blog October 31, 2016