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Sick and tired of sick and tired

Hard on the heels of our questions around Coke’s influence on the ethical Innocent...

Optimize Blog — April 16, 2010

The End of Innocence?

The BBC was quick this morning to advise that Coca-Cola has upped its stake...

Optimize Blog — April 12, 2010

What's good for the goose.....

As the financial reform debate continues to be held around the world some defenders...

Optimize Blog — April 1, 2010

Sick as a Parrot

What is it with Bank of America?  Some of you may recall that we've...

Optimize Blog — March 12, 2010

Boxing Clever?

“Thinking outside the box” is a somewhat over-used term in our opinion but, nevertheless,...

Optimize Blog — March 4, 2010

Oil in troubled waters

Echoes of 1982 are starting to reverberate around the UN as Britain and Argentina...

Optimize Blog — February 22, 2010

Risky Games?

John Varley, the man at the top at Barclays, has responded to the calls...

Optimize Blog — February 12, 2010

The Future Starts Here…

Charles F. Kettering once said, “We should all be concerned about the future because...

Optimize Blog — January 4, 2010

Take a bite of the Apple

So, the new iPod Nano takes video – clearly it is only a matter...

Optimize Blog — September 11, 2009

If everything comes your way... you're in the wrong lane

When considering a fundamental shift in your strategy just take a look at Samoa...

Optimize Blog — September 8, 2009

Welcome...

Welcome to "Zeitgeist - the random musings of a management consultant". We hope you...

Optimize Blog — August 26, 2009