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Sick and tired of sick and tired

Hard on the heels of our questions around Coke’s influence on the ethical Innocent...

Optimize Blog April 16, 2010

The End of Innocence?

The BBC was quick this morning to advise that Coca-Cola has upped its stake...

Optimize Blog April 12, 2010

What's good for the goose.....

As the financial reform debate continues to be held around the world some defenders...

Optimize Blog April 1, 2010

Sick as a Parrot

What is it with Bank of America?  Some of you may recall that we've...

Optimize Blog March 12, 2010

Boxing Clever?

“Thinking outside the box” is a somewhat over-used term in our opinion but, nevertheless,...

Optimize Blog March 4, 2010

Oil in troubled waters

Echoes of 1982 are starting to reverberate around the UN as Britain and Argentina...

Optimize Blog February 22, 2010

Risky Games?

John Varley, the man at the top at Barclays, has responded to the calls...

Optimize Blog February 12, 2010

The Future Starts Here…

Charles F. Kettering once said, “We should all be concerned about the future because...

Optimize Blog January 4, 2010

Take a bite of the Apple

So, the new iPod Nano takes video – clearly it is only a matter...

Optimize Blog September 11, 2009

If everything comes your way... you're in the wrong lane

When considering a fundamental shift in your strategy just take a look at Samoa...

Optimize Blog September 8, 2009

Welcome...

Welcome to "Zeitgeist - the random musings of a management consultant". We hope you...

Optimize Blog August 26, 2009