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Leadership


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Busy Fools?

We are always told that the world is a much busier place these days...

Mark Crocker — September 11, 2024

Same Old, Same Old

We often hear the term ‘innovation’ being used in organizations and generally used appropriately...

Mark Crocker — August 27, 2024

Smarter than the Average Bear

In the current climate there appears to be a dearth of critical thinking. Perhaps...

Mark Crocker — June 20, 2024

Be Yourself

'Be yourself' is the defining careers advice of the moment. It’s heard everywhere from...

Mark Crocker — April 24, 2024

The Coefficient of Restitution

The Coefficient of Restitution (COR) is a measure of the "restitution" of a collision...

Mark Crocker — April 9, 2024

Fire When Ready

The real problem with poor performing employees is us. If you want to feel...

Mark Crocker — April 2, 2024

Drawing the Line

One well-established principle of organization should always be followed and that is that accountability,...

Mark Crocker — March 11, 2024

Hearing Loss

Proportion and context is something we need to consider often as consultants. The ability...

Mark Crocker — March 6, 2024

The Philosophy of Identity

Individuals have an identity and so do organizations. An organization’s identity is derived from...

Mark Crocker — February 28, 2024

Leaving Change to Chance

It still surprises us just how many organizations leave change to chance or at...

Mark Crocker — February 12, 2024

The Flight of the Bumblebee

From the title you might assume that here at Optimize we have become fascinated...

Mark Crocker — February 5, 2024

It's All About Attitiude

Providing outstanding customer service is one of the most rewarding yet challenging activities within...

Mark Crocker — December 11, 2023

Distracting Distortions

Strategic decision making is not easy and many times they go wrong due to...

Mark Crocker — November 6, 2023

Good Luck!

The element of luck is often cited in business and careers and here at...

Mark Crocker — October 30, 2023

Functional Dysfunction

Many organizations have invested huge amounts in customer relationship management (CRM) applications and these...

Mark Crocker — October 23, 2023

Plus Ca Change

Plus ca change is the term often used to express the resigned acknowledgement of...

Mark Crocker — October 16, 2023

Teamwork Makes the Dream Work

The secret to effectively leading collaboration at work is finding a middle ground between...

Mark Crocker — October 2, 2023

Transformation Time

Like individuals, organizations change continuously, reacting to developments in their markets and to the...

Mark Crocker — September 27, 2023

Failing to Learn and Learning to Fail

Ever see those new leaders who carry themselves with such bravado? They’re usually the...

Mark Crocker — September 18, 2023

Alone Again

Astronaut Al Worden was once proclaimed the “most isolated human being”. Let us explain....

Mark Crocker — September 13, 2023