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Strategy


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Same Old, Same Old…

We often hear the term ‘innovation’ being used in organizations and generally used appropriately as people recognize that within business, innovation is key.…

Optimize Blog November 6, 2017

Nudge, Nudge, Wink, Wink

One of the founding fathers of “nudge” theory has been awarded the 2017 Nobel prize for economics. Richard Thaler co-wrote a bestselling book on the nudge concept…

Optimize Blog October 16, 2017

There's No 'I' in Team

….but of course if you look closely you will find the word ‘me’. Here at Zeitgeist we do a lot of work with building high performing teams and of course many…

Optimize Blog August 28, 2017

An Excessive Need to be Me

Few things can discredit a leader faster than being perceived as phony. Sometimes, leaders will say what they don’t believe or they sugarcoat the truth so people…

Optimize Blog August 21, 2017

Cyber Sense

DEF CON is the catchy title of a security conference held in Las Vegas every year and unlike other security conferences, DEF CON is more for those on the bleeding…

Optimize Blog July 31, 2017

Life in the Fast Lane

Lord Mountbatten is quoted as stating that “The primary factor in a successful attack is speed” and the reality is that the current frontier of business success…

Optimize Blog July 24, 2017

Having to Pay the Piper

A topic that consistently seems to be discussed is that of executive pay particularly when there are still recessionary pressures and the government bail outs are…

Optimize Blog June 12, 2017

Did You Know.....?

Intellect Technology is a fascinating subject which has still to mature. The term in this sense relates to a progression from Information Technology. If Information…

Optimize Blog May 15, 2017

I think we're alone now

‘I think we’re alone now’ was the title of the song by Tiffany that reached number 1 in many countries back in 1987. It was originally written for, and released…

Optimize Blog May 1, 2017

Warning Signs

The Holy Island, also known as Lindisfarne, is off the coast of Northumberland in England and it is a popular tourist destination attracting thousands of visitors…

Optimize Blog April 24, 2017

The Complexity Conundrum

Charles Dickens in the 1830’s wrote that he lived in an age of “unrelenting change and unpredictability” so we wonder what he would make of our current situation…

Optimize Blog April 17, 2017

Engaging Conversations

Organizations care about employee engagement because the facts would suggest that it directly impacts their bottom line. Don’t believe us? Well recent and consistent…

Optimize Blog April 10, 2017

Success Through Service

Service Design is a discipline that is gathering pace and we think it has plenty to offer organizations as they struggle with the dynamic of great customer service…

Optimize Blog April 3, 2017

The Sound of Second Place

Failure is a topic most of us would rather avoid. But ignoring the obvious, and sometimes subtle, warning signs of impending business concern is a surefire way to…

Optimize Blog March 27, 2017

No Place for Pyromaniacs

Putting out fires is very rewarding. It’s gratifying and provides instant validation for our efforts. This is apparently why people seem to like fires in business…

Optimize Blog February 27, 2017

The Choice is Yours

We often hear the term “analysis paralysis” where apparently nothing ever gets achieved because people become overly concerned with the discussion rather than…

Optimize Blog February 20, 2017

Serving for the Match

Most people would agree that there is some value in providing good service. An abundance of literature exists that state great customer service makes a company more…

Optimize Blog February 13, 2017

Divided We Fall

Celebrating diversity is key to a healthy organization and we don’t just mean in terms of ethnicity, gender etc. We mean celebrating the fact that others have…

Optimize Blog February 6, 2017

Considering Culture

Cultures exist wherever there is a collection of people, however big or small that group is. The group could be as large as a nation or as small as a student study…

Optimize Blog January 30, 2017

Don't be surprised.....

We often find clients that doggedly follow a strategic direction despite plenty of warning signs giving ample notice that the direction is not going to deliver success.…

Optimize Blog January 23, 2017