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Painting by Numbers

Performance is usually measured as a combination of ability and motivation. In the case...

Optimize Blog August 24, 2012

Risky Business

Some people just don’t get a lot of luck. Take for instance the Norwegian...

Optimize Blog August 17, 2012

Missing the Point

Microsoft recently reported the first quarterly financial loss in its history. The reason was...

Optimize Blog July 31, 2012

No If's, Butts or Maybe's

Many of us are confronted on a day to day basis with being tied...

Optimize Blog July 18, 2012

A Half-Full Glass

A study, published in Nature Neuroscience, suggests the brain is very good at processing...

Optimize Blog July 4, 2012

Emotional Olympics

As we count down to another Olympic games we can start to think about...

Optimize Blog June 22, 2012

Flatter to Deceive

Flattery is an interesting subject and one we witness often within our social environment...

Optimize Blog June 15, 2012

Water Wings

A mosquito's tiny, low-weight body is the key to its ability to survive flying...

Optimize Blog June 5, 2012

Supergran

As leaders we are required to step up and be counted. When the music...

Optimize Blog May 28, 2012

Fried Chicken

You will be familiar with many of the names of the great astronauts in...

Optimize Blog May 23, 2012

Seeing Is Believing

A bionic eye - or – more accurately, a retinal implant has been invented...

Optimize Blog May 15, 2012

Less is More

In a previous Zeitgeist blog we talked about Google’s patent for driverless cars which...

Optimize Blog May 8, 2012

Complexity, Chaos and Confusion

You are sitting at your desk and yet another email notification pops up in...

Optimize Blog May 1, 2012

The Chicken and the Egg

A Sri Lankan hen has given birth to a live chick without laying an...

Optimize Blog April 23, 2012

Taking it on the Chin

Did you know that chin implants are the fastest growing type of cosmetic procedure...

Optimize Blog April 16, 2012

Safety in Numbers

We have recently come across a new statistical unit – the ‘micromort’. The micromort...

Optimize Blog April 2, 2012

el Día de los Muertos

As regular readers of Zeitgeist know, we do like to see innovative ways of...

Optimize Blog March 26, 2012

Home Is Where the Heart Is

In what could be the world's first climate-induced migration of modern times, the nation...

Optimize Blog March 12, 2012

I, Robot

The fundamental obstacle to understanding where technology culture is heading is that increasingly, it's...

Optimize Blog March 5, 2012

Dealing with Dave

The meeting has already gone an hour over its scheduled time. The participants are...

Optimize Blog February 28, 2012