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The Knowledge

This simple experiment could suggest that as computer software becomes easier to use, making complicated tasks easier, we risk losing the ability to properly learn…

Optimize Blog October 13, 2010

Achieving Par

For those of you thinking we are about to offer some latest golf tips, we’re sorry but you’re going to be disappointed. The ‘par’ we are talking about is…

Optimize Blog August 30, 2010

Moore no More?

Now, although this is somewhat embarrassing to admit - we find supercomputers rather fascinating and the developments in computing power never cease to amaze us.…

Optimize Blog August 17, 2010

Captains Reserve

Regular readers of Zeitgeist will be familiar with our interest in the Discovery Channel’s series entitled “Deadliest Catch” and its vibrant portrayal of one…

Optimize Blog August 4, 2010

Cultivating Culture

There is no subject quite like Bullfighting for stirring the emotions and very few people remain ambivalent. You either support it as ‘art’ and part of the rich…

Optimize Blog July 29, 2010

Mind the gap

Here at Zeitgeist we talk about accountability a lot and as we have stated before we are constantly asked by clients for help in becoming better at holding people…

Optimize Blog July 21, 2010

Sending the wrong signal

Hard on the heels of our last blog where we commented on BP’s inability to effectively manage it’s PR and communications in a crisis situation, we now have Apple…

Optimize Blog July 15, 2010

Foot in Mouth

Here at Zeitgeist up until now we’ve avoided commenting on the catastrophe in the Gulf of Mexico and the trials and tribulations of BP’s attempts to recover…

Optimize Blog June 30, 2010

Return of the Ninja

Gary Brooks Faulkner is an interesting fellow. An unemployed construction worker from Los Angeles with a single minded mission – to track down and kill Osama Bin…

Optimize Blog June 24, 2010

Time to Reflect

Regular readers of Zeitgeist know that we really like innovation and those ideas that come from ‘thinking outside of the box’ and so imagine our delight to learn…

Optimize Blog June 17, 2010

Eco-friendly Fire

We read today that the British Army is to test environmentally friendly bullets. As you pause to consider this rather incredulous statement perhaps we should clarify…..…

Optimize Blog June 11, 2010

What’s in a name?

What does a traumatized young female Parisian and the Renault car company have in common? The name Zoe of course…. Mademoiselle Zoe Renault (no relation) is taking…

Optimize Blog May 27, 2010

No butts, just maybe……….

So here at Zeitgeist we were scanning the Industrial & Engineering Chemistry Research web site only to come across a fabulous piece of research involving the…

Optimize Blog May 13, 2010

Fat Fingered Folly

What is the difference between a ‘b’ and an ‘m’? Well in stock market terms the difference can be quite extraordinary. On Thursday the Dow Jones Index plummeted…

Optimize Blog May 7, 2010

Wired for Sound

As the electioneering in Britain hots up in the run up to the general election, Mr. Brown’s opponents might be forgiven for rubbing their hands with glee after…

Optimize Blog April 29, 2010

Putting your money in trust

No surprise then that President Obama is pushing ahead with his Bank Reform Bill which calls for tougher regulation, the setting up of an ‘oversight’ committee…

Optimize Blog April 22, 2010

Sick and tired of sick and tired

Hard on the heels of our questions around Coke’s influence on the ethical Innocent brand we hear today of a Coke advert in the UK suggesting that “taking a sickie”…

Optimize Blog April 16, 2010

The End of Innocence?

The BBC was quick this morning to advise that Coca-Cola has upped its stake in the UK drinks firm Innocent, who specialize in natural smoothies and is the UK’s…

Optimize Blog April 12, 2010

What's good for the goose.....

As the financial reform debate continues to be held around the world some defenders of the retention of banking status quo cite Canada as a reason why things should…

Optimize Blog April 1, 2010

Sick as a Parrot

What is it with Bank of America?  Some of you may recall that we’ve commented before on their seemingly random approach to customer service and, yet again,…

Optimize Blog March 12, 2010