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Giving a Fig about Pudding

As the festive season’s ultimate celebration looms large in the form of the mighty...

Optimize Blog December 21, 2010

Flight of Fancy

For those with an interest in aviation and military matters in general there will...

Optimize Blog December 15, 2010

Paint it Black

So November 26th in the USA is the famous (or perhaps infamous) ‘Black Friday’...

Optimize Blog November 26, 2010

Dazed and Confused

In our line of work we use surveys widely – often 360 degree assessments,...

Optimize Blog November 12, 2010

The Knowledge

The Knowledge is a formidable test that London black cab drivers (Cabbies) have to...

Optimize Blog October 13, 2010

Achieving Par

For those of you thinking we are about to offer some latest golf tips,...

Optimize Blog August 30, 2010

Moore no More?

Now, although this is somewhat embarrassing to admit - we find supercomputers rather fascinating...

Optimize Blog August 17, 2010

Captains Reserve

Regular readers of Zeitgeist will be familiar with our interest in the Discovery Channel’s...

Optimize Blog August 4, 2010

Cultivating Culture

There is no subject quite like Bullfighting for stirring the emotions and very few...

Optimize Blog July 29, 2010

Mind the gap

Here at Zeitgeist we talk about accountability a lot and as we have stated...

Optimize Blog July 21, 2010

Sending the wrong signal

Hard on the heels of our last blog where we commented on BP’s inability...

Optimize Blog July 15, 2010

Foot in Mouth

Here at Zeitgeist up until now we’ve avoided commenting on the catastrophe in the...

Optimize Blog June 30, 2010

Return of the Ninja

Gary Brooks Faulkner is an interesting fellow. An unemployed construction worker from Los Angeles...

Optimize Blog June 24, 2010

Time to Reflect

Regular readers of Zeitgeist know that we really like innovation and those ideas that...

Optimize Blog June 17, 2010

Eco-friendly Fire

We read today that the British Army is to test environmentally friendly bullets. As...

Optimize Blog June 11, 2010

What’s in a name?

What does a traumatized young female Parisian and the Renault car company have in...

Optimize Blog May 27, 2010

No butts, just maybe……….

So here at Zeitgeist we were scanning the Industrial & Engineering Chemistry Research web...

Optimize Blog May 13, 2010

Fat Fingered Folly

What is the difference between a ‘b’ and an ‘m’? Well in stock market...

Optimize Blog May 7, 2010

Wired for Sound

As the electioneering in Britain hots up in the run up to the general...

Optimize Blog April 29, 2010

Putting your money in trust

No surprise then that President Obama is pushing ahead with his Bank Reform Bill...

Optimize Blog April 22, 2010